Marketing

General Motors’ GMC brand announced a three-year partnership with the Marcus Graham Project to foster diverse leadership in advertising, media and marketing, and marks the organization’s first contractual, multi-year commitment with a brand. The financial commitment from GMC is earmarked to support the nonprofit’s annual iCR8 Boot Camp program, which trains aspiring marketers from non-traditional backgrounds.
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Suburban Detroit’s experimentation with an outdoor automotive festival showed plenty of promise for next year and beyond, but it also served as a reminder why auto shows traditionally have been held in climate-controlled convention halls. Bad weather forced organizers to cancel one of two media and industry days at Motor Bella, the enthusiast-geared car event
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The Bronco is back, and so is John Bronco, a fictitious Ford Motor Co. pitchman who was the subject of a mockumentary last year. In John Bronco Rides Again, streaming on Hulu, the title character, played by Walton Goggins, learns that Ford created a new Bronco more than 20 years after he mysteriously vanished. “I
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Here’s an example of dealership marketing based on first-party customer data — the data the dealership keeps about its own customers. A Ford shopper bought an F-150 pickup from Dealership A and is now searching for lease deals on a new truck. But Dealership A’s advertising provider doesn’t have visibility into the store’s sales history,
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CarGurus, an Internet automotive retailing platform, has signed on to sponsor a revival of the Groucho Marx game show “You Bet Your Life” to be hosted by car-crazy comedian Jay Leno. Leno will start each episode of the nationally syndicated show, which premieres this week, by revealing the “CarGurus secret word of the day.” Viewers
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BMW showed a concept car made almost entirely from recyclable materials at the Munich auto show last week. The i Vision Circular concept previews “a sustainable car of the future,” CEO Oliver Zipse said. But the future, in this case, is still a long way off — around 2040, BMW said. The concept’s design is
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While Ford Motor Co. used footwear to help design a truck, Ram went in the opposite direction. Ram has partnered with clothing company Wolverine to create a line of work boots with designs inspired by its pickups. The collection is modeled after Ram’s Tradesman, Rebel and Limited trim levels. “We picked elements of each of
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Police in Richmond, Va., were on the hunt last week for a tire slasher who seems to harbor a very specific automotive grudge. More than a dozen Subarus parked on the streets of a historic neighborhood had their tires cut overnight. Some vehicles had two tires sliced open, while on others all four were flat.
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No need to double-check the license plate on these Lyft rides before getting in. The ride-hailing company surprised some customers in New York, Los Angeles, Atlanta and Chicago last week by picking them up in an Oscar Mayer Wienermobile. The rides included music, neon lights, free shirts, hot dog masks and a souvenir Weenie Whistle.
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Matt Walsh said he thinks ads by online used-vehicle retailers Carvana and Vroom are creative and funny. Their humor, though, is based on “decades-old stereotypes” about new-car dealerships that no longer match the consumer experience franchised auto retailers provide, said Walsh, vice president of operations at Carter Myers Automotive in Charlottesville, Va. It’s a sentiment
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Honda has traditionally sponsored a week of community service among its employees, dealers and suppliers that marks the June founding of American Honda Motor Co. in 1959. But after canceling last year’s effort because of the coronavirus pandemic, the automaker decided to think bigger for 2021 and made its Team Honda Week of Service last
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Jim Glover Dodge-Chrysler-Jeep- Ram-Fiat created an elaborate scene for an invite-only event to let customers check out the upcoming Jeep Grand Wagoneer. Wine and beer were flowing, hors d’oeuvres were on deck, music played and strobe lights set a festive mood in the dealership’s freshly built Jeep showroom, which opened in November. The Oklahoma store
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If the Cadillac Lyriq was edible, what would it taste like? Cadillac asked two Michelin-star chefs in Los Angeles to figure that out. Niki Nakayama, chef-owner of N/Naka, and Jordan Kahn, chef-owner of Vespertine, prepared a five-course dinner for 150 guests inspired by the upcoming electric crossover. “There’s definitely a parallel between the way you
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DETROIT — Phil Brook, the Buick and GMC marketing chief who led a splashy, wide-ranging GMC Hummer reveal, has retired from General Motors, effective Aug. 1. Molly Peck, Buick sales and marketing executive director of SAIC-GM in China, will become vice president of Buick-GMC marketing Sept. 1, GM told Automotive News. Peck, a three-decade veteran
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As her headlamps brighten, Poppy awakes, a hand unplugs her charger, and she cautiously hits the road. Poppy is one of 200 self-driving vehicles in the test fleet of Cruise, the autonomous technology company majority-owned by General Motors. In a Pixar-esque short film that debuted this month, Cruise shows Poppy’s blossoming relationship over several years
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As her headlamps brighten, Poppy awakes, a hand unplugs her charger, and she cautiously hits the road. Poppy is one of 200 self-driving vehicles in the test fleet of Cruise, the autonomous technology company majority-owned by General Motors. In a Pixar-esque short film that debuted this month, Cruise shows Poppy’s blossoming relationship over several years
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LOS ANGELES — Acura’s surprise announcement that it’s reviving the Integra name for a coming compact sedan offers hope for a return to its performance roots in the entry-level segment. Acura used an event at Monterey Car Week on Thursday that focused on the final model year of the NSX supercar to also announce the
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Subaru of America and its dealers are providing school supplies to students in more than 4,700 classrooms around the country for the upcoming year. It’s starting with 3,280 elementary schoolers in its hometown of Camden, N.J. CEO Tom Doll surprised Camden teachers with the news during a segment on “Good Morning America” last week. The
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There are two schools of thought on how dealerships should approach advertising in a time of low inventory. One, said Sariah Heaton, marketing director for Jerry Seiner Dealerships in Salt Lake City, is to pull back on spending while dealerships have so few cars to sell. “A lot of dealerships are really, really slashing their
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