Marketing

Next time you’re hungry for a snack, you might want to try cracking open a Ford Maverick owner’s manual. Oreo is making a limited-edition package that’s camouflaged as the 2022 Maverick’s manual as part of its “Oreo Thins Protection Program” promotion. The “Camo Pack” is disguised with the Ford Motor Co. Blue Oval and a
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For one of its most critical product launches in years, Infiniti is emphasizing star power, not horsepower. Nissan Motor Co.’s luxury brand has enlisted entertainment and sports celebrities to create buzz around its second-generation QX60 midsize crossover for an influencer-themed launch campaign when it arrives this fall. The three-row crossover is Infiniti’s sales powerhouse, driving
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CHICAGO — The Chicago Auto Show kick-starts a new phase in the turf war between the revived Ford Bronco and the venerable Jeep Wrangler. For the first time at an auto show, both SUVs will have their own off-road courses for attendees to compare them side by side. The Bronco’s adventurous “Built Wild” outdoor obstacle
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Some of the hottest new vehicles revealed by automakers lately — including significant new electric vehicles — have mostly remained online. Only a few industry insiders and journalists have been able to see them up close. That changes this week with the Chicago Auto Show, which will feature highly anticipated vehicles such as the Ford
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The rapid transition to electrification has presented a challenge for marketers: How do you reposition decades of brand equity built on traditional automotive values for a new greener, cleaner world? Volkswagen’s “Voltswagen” controversy showed that it’s a delicate task.   Stellantis tackled the subject on Thursday, presenting slogans, or mission statements, that sum up each
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LOS ANGELES — Honda has chosen a forward-looking name for the battery-electric crossover that it is developing with General Motors for the 2024 model year: Prologue. The Honda crossover will use GM’s Ultium platform and batteries, but Honda will develop the vehicle’s body style and interior. The Honda-GM venture also will develop a battery-electric Acura
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Record-holding dealer Billy Fuccillo Sr., known for his “It’s huge!” advertising slogan and splashy marketing efforts, died June 17 at home in Sarasota, Fla. He was 65. “Known for his legendary generosity and larger-than-life personality, Billy was thoroughly committed to the communities he served and to the people who knew him as a friend, a
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DETROIT — One of the worst-kept secrets in the auto industry is out: Ford Motor Co. on Thursday said it plans to reveal a compact pickup called the Maverick next week. The automaker has tapped actress Gabrielle Union to help reveal the 2022 Maverick on June 8 via social media and the streaming service Hulu.
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When a Virginia high school was in danger of having to cancel its prom for the second year in a row because of the pandemic, the used-car dealer across the street literally rolled out the red carpet to save it. Brandon Wright, owner of Wright Way Motors, hosted the Covington High School prom in his
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Olivier Francois has a passion for building brands. Now he gets to indulge in it even more as the marketing chief of Stellantis, which combined the nine brands of Fiat Chrysler Automobiles he knew well with five more from PSA Group. Francois, known for ambitious Super Bowl ads and a knack for blending musical acts
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The electric F-150 seemed to be everywhere last week, even before Ford Motor Co. formally introduced it. President Joe Biden did hot laps on a test track in front of the White House press corps, Rachel Maddow spent a large portion of her cable TV show discussing the pickup, and on “The Tonight Show,” Jimmy
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Professional wingsuit pilot Peter Salzmann soars over the alps in his native Austria using an electrified wingsuit by BMW i. The scene was captured for a November 2020 video to promote the automaker’s eDrive technology. An electric twin-propeller drive system, including an energy storage unit, were integrated into the front of the suit. Salzmann jumped
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Olivier Francois has a passion for building brands. Now he gets to indulge in it even more as the marketing chief of Stellantis, which combined the nine brands of Fiat Chrysler Automobiles he knew well with five more from PSA Group. Francois, known for ambitious Super Bowl ads and a knack for blending musical acts
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A U-turn by Tesla Inc. on Bitcoin last week sent the cryptocurrency market plunging by hundreds of billions of dollars and caused some loyalists to change their tune against CEO Elon Musk. Musk cited concerns about “rapidly increasing use of fossil fuels for Bitcoin mining and transactions, especially coal,” in a Twitter post saying Tesla
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VinFast, a Vietnamese automaker that aims to start selling electric vehicles in the U.S. next year, reported one of its customers to the police. His supposed crime? Complaining about quality problems with his car on YouTube. VinFast, in a statement last week, said the customer, Tran Van Hoang, created “untrue content” about his VinFast Lux
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