Marketing

DETROIT — It’s no secret what Dodge is about these days. The brand spent the last eight years recasting itself as a youthful purveyor of American muscle, led by its powerful Hellcats and edgy advertising. Focusing on the high-octane realm has supercharged its base of enthusiasts and sparked an active following of millions online. Now,
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Can a bunch of college students solve some of the most vexing automotive engineering challenges facing the industry? Over the next four years, 15 universities across North America will be competing to engineer the most efficient battery-electric vehicles possible while combining connected and autonomous tech — and keeping them fun to drive for consumers. The
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As brands rush to tell consumers about what electric vehicles can offer, Ford Motor Co. is trying to bring “frunk” into the cultural lexicon. “Frunk” is slang for front trunk, or the empty space under the hood where most gasoline-powered vehicles have an engine. The frunk is representative of how the arrival of mainstream EVs
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Volvo-backed Polestar’s ad with potshots at rivals Tesla and Volkswagen topped the list of the most popular commercials during Super Bowl LVI, according to consumer search data firm Edo, despite being the lowest-rated automaker spot in the annual USA Today Ad Meter. Polestar’s 30-second ad performed roughly 23 times better than other commercials aired during
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Reflecting on this year’s Super Bowl ads, I suspect I’m going to sound grumpy and old — except that I’m not complaining about the hip-hop halftime show and Eminem taking a knee. Full disclosure: I’m no fan of the NFL, having quit watching the league almost three decades ago. Aside from one game at Ford
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Subaru climbed two spots to first place in Consumer Reports‘ annual ranking of the most well-performing, safe and reliable automotive brands. Mazda, which was No. 1 in 2021, finished second this year. Six of the top 10 brands this year were Japanese; the highest-ranking U.S. brand was Buick, which was 11th.Jeep dropped three spots to
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DETROIT — Philanthropist and former NBA star Jalen Rose is teaming with Jeep on a social media campaign called “Where I’m From.” The campaign combines product, personality and community. It begins with a 60-second spot in which Rose — the Detroit native and ESPN analyst who played basketball for the University of Michigan and several
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Dr. Evil takes over GM Dr. Evil has met his ultimate enemy: climate change. That’s the message in General Motors‘ Super Bowl commercial this year. When the antagonist of the Austin Powers movies learns that climate change has displaced him as the biggest threat to the world, he’s determined to reclaim top villain status by
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For automakers, this year’s Super Bowl might as well be called the Electric Bowl.  Volvo’s EV brand Polestar on Thursday confirmed it will run an ad in the game that is already filled with spots from Kia, BMW, General Motors and Nissan—which are all pitching EVs with expensive celebrity-filled ads. There is even an electric
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An “oversharing mom” who can’t stop talking about her Carvana buying experience takes center stage in the online used-vehicle retailer’s first-ever Super Bowl ad. Carvana released the 30-second commercial on Wednesday. It will air nationally during the Feb. 13 game. It depicts a talkative mom character telling person after person she encounters — her son,
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Chatty mom hypes Carvana experience An “oversharing mom” who can’t stop talking about her Carvana buying experience takes center stage in the online used-vehicle retailer’s first-ever Super Bowl ad. Arnold Schwarzenegger is Zeus in this BMW spot No, the action star and former governor of California is not coming out with a new movie about
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The next-generation Nissan Z sports car receives top billing in the brand’s Super Bowl commercial, which will be aired during the game Feb. 13. Nissan Motor Co. released two teasers of the commercial, called “Thrill Driver,” which is set up as an action-packed, comedy-thriller movie premiere. The 60-second ad features actors Eugene Levy, Danai Gurira
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Instead of running a Super Bowl commercial this year, Hyundai is getting into a fictional version of the game with the help of an imaginary ad crew. The automaker’s upcoming Ioniq 5 was featured in the ABC sitcom “black-ish” this month, with star Anthony Anderson, who plays an ad executive named Andre Johnson, working on
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WASHINGTON — Two U.S. House lawmakers who head key subcommittees on oversight and trade criticized Tesla’s recent expansion in Xinjiang, China. “Your misguided expansion into the Xinjiang Uyghur Autonomous Region sets a poor example and further empowers the (Chinese government),” said Democrats Bill Pascrell and Earl Blumenauer in a joint letter to Tesla CEO Elon
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